Marketing Mix Of Reliance Jio

Reliance Jio Infocomm Limited referred to as Jio. It is a mobile service provider, related to the wireless telecommunications industry. Jio handles mobile phone communications, broadband services and digital services. Reliance Jio is the origin of India, founded in 2010. It is a wholly owned subsidiary of the parent company Reliance Industries, owned by Mukesh Ambani. Some of these competitors are -

• Vodafone
• Idea
• Airtel

Products in Reliance Jio's marketing mix:

Reliance Jio is a network operator for mobile phones and offers 4G LTE wireless services. It does not provide 2G or 3G services and is the only operator to offer VoLTE services. Reliance Jio first launched testing services to its employees and partners on December 27, 2015 (Sunday).

The company launched commercial services on May 5, 2016. It has a 250,000-km fiber-optic cable network that works with local cable operators to provide a wider range of connections for broadband services. January 20, 2016 Introduced the LYF smartphone, including Water 1 and later Water 2, Flame 1 and Earth 1. In May 2016, Reliance Jio launched a variety of multimedia applications on Google Play, include

• Wireless Router - Jiofi
• Transfer content - JioSwitch
• E-wallet application - JioMoney wallet
• Cloud-based backup tool - JioDrive
• Magazine and News Aggregator - JioXpressNews
• Magazine Electronic Reader - JioMags
• VoLTE mobile phone stimulator - Jio4GVoice
• Music player - JioMusic
• Instant Messaging Application - JioChat Messenger
• High Definition Online Video Library - JioCinema
• Live TV - JioTV
• Manage digital services and Jio accounts - MyJio

Reliance Jio on the marketing mix:

Reliance Jio is an Indian company in India. It is headquartered in Mumbai, Mumbai, Mumbai, Mumbai. Reliance Jio has a strong and extensive distribution channel. In India's 22 circles, respectively, with 1,800MHz and 800MHz band, respectively, 6 laps and 10 laps. It is also owned by the owner of the 2,300 MHz spectrum, authorized to use Pan India until 2035.

Reliance Jio has reached an agreement with Reliance Communications to share 800 MHz in addition to the 10 other seven circles that the company already owns. It also reached an agreement with BSNL to use in-circle roaming facilities in national roaming mode. Prior to the launch of the telephone service, Reliance Jio provided free services to several cities in India, such as Ujjain, Dewas, Jabalpur and Indore, Madhya Pradesh, Visakhapatnam, Andhra Pradesh, Ahmedab ​​ad and Surat, Gujarat, Canada, Mumbai, Mussoorie, Bhubaneswar, Meerut and Lucknow. Free Wi-Fi service is available in 2016 20-20 games in Calcutta, Delhi, Bangalore, Dharamsala, Mohan and Mumbai.

Price in the marketing mix of Reliance Jio:

At the end of fiscal year 2015, Reliance Jio's estimated earnings were Rs 13 crore, compared with Rs.58 crore last year. The company is targeting smartphones for customers who want to get good service and high speed Internet speed. Reliance Jio has taken a few steps to change India to make it a skilled and digitized country. It takes a reasonable pricing policy and announces the reasonable interest rate for all its products. These rates will apply from the 2016-17 fiscal year as it has been announced for each Jio-Sim since March 31, 2016 since the release of the free service.

Promotion in the Marketing Mix Of Reliance Jio :

Reliance Jio has taken an active marketing strategy to create positive brand awareness. It has launched ads on television, radio, newspapers, magazines, billboards and social media platforms, including Instagram, Facebook, Twitter and YouTube. Reliance Jio knows the importance of star power and has been advertised in several celebrities and associated with its brand.

At its launch party, celebrities such as Rajkumar Hirani, Javed Jaffrey, AR Rehman and Ranbir Kapoor also invited brand ambassadors Amitabh Bachchan and Shahrukh khan. As part of the promotional event Reliance, Jio provided free internet Wi-Fi service at six cricket courts during ICC World Twenty20, and each service was free to use until the end of fiscal year 2016.